It is no secret that online shopping
is quickly replacing
the normal brick and mortar way of shopping.
Understanding that point and click is the most popular way to shopping
is great, but you also have to make sure your ecommerce strategy provides the
best customer experience if you want to see increased sales.
These tips will help you improve your
ecommerce strategy so you can keep customers returning.
Focus on the User
While you want to online persona to be visually stimulating
and eye catching, too much “fluff” on a page increases loading times. Just as your in-store customers hate waiting
in line, your online visitors do not want to wait for long loading times. Streamline your interface so that relevant
information loads quickly.
Online customers cannot rely on physically touching and
seeing products, making for a more difficult sell. Make sure to provide accurate descriptions,
comparable pricing, and quality products to entice customers to break out those
credit cards, and return to your site for future purchases.
Test Your Design
Once you have created your online business, you have to make
sure you test it. This means you need to
have family, friends, team members, and yourself test the site design. If you run into anything that makes for a
less than enjoyable experience, change it – now. If you do not like using your own site, there
is no way your potential customers will.
An easy to use interface is a must, so make sure that your
testers understand that you need honest feedback. If anyone runs into a snag, or something that
interrupts their shopping experience, note it so it can be changed before the
website is launched.
Listen to Your
If you want to create a great website, include a customer feedback
area. This will not only allow you to
discover potential problems you were unaware of, it will also help increase
brand loyalty. Customers love having
their voice heard, and allowing them to do so right on your site can make a
Your customers will also use other sites, such as Facebook,
LinkedIn, and Google+ to spread the word about their experiences. If you notice any less than desirable
comments or complaints, address them within the platform. This will show customers that you pay
attention, and that you know they are important.
Use Social Media
Social media is a must for any ecommerce strategy, but you
have to make sure you are using it properly.
You need to take the time to update posts often, at least 3 or 4 times
per week. Customers love to share on
social media platforms, and when you keep your page updated, you increase the
potential for new traffic.
You should also reward users who like or follow your social
media page by offering savings and incentives.
These posts are shared most often, and are one of the cheapest methods
of increasing traffic to both your page and website.